Use buzzwords wisely instead work on your value proposition, here is one example that has worked well for me for the last 5 years

on Tuesday, 12 March 2013. Posted in Blog, Business Intelligence

Use buzzwords wisely instead work on your value proposition, here is one example that has worked well for me for the last 5 years


Essentially, most of the really popular buzzwords ones have become cliché, and therefore make it easy for a customer to spot the sales pitch, and customers do not like to buy sales pitches. They like to buy service and products.

The verdict, then, is that buzz words are an effective tool, but only when used in moderation. One or two unique, carefully selected phrases can catch a customer's attention, and help them understand the benefits of the product or service. More than that will start to confuse the information and put the customer on guard.

As an employee or consultant you should always work on your value proposition.

Your value proposition is a statement that summarizes on how you are differentiated from your competitors. It should answer the question: “Why should I choose to buy this product or service, and why now?” Here are some tips:

The best value proposition is clear: what is it, for whom and how is it useful? If those questions are answered, you’re on the right path. Always strive for clarity first.

If your value proposition makes people go “oumph?”, you’re doing it wrong. If they have to read a lot of text to understand your offering, you’re doing it wrong. Yes, sufficient amount of information is crucial for conversions, but you need to draw them in with a clear, compelling value proposition first.

What makes a good value proposition:

  1. Clarity! It’s easy to understand.
  2. It communicates the concrete results a customer will get from purchasing and using your products and/or services.
  3. It says how it’s different or better than the competitor’s offer.
  4. It avoids hype (like ‘never seen before amazing miracle product’), superlatives (‘best’) and business jargon (‘value-added interactions’’synergies’).
  5. It can be read and understood in about 10 seconds.


Here is one example i have been offering clients for the last 5 years:

As a consultant, I have put in place multiple Enterprise BI solutions, over the years in implementing these products I developed a product in Excel to help clients analyze and provide options to build or Buy their BI applications.

The Differentiators of my product are

  1. Customizable to each clients project needs
  2. Fixed cost
  3. Quick turnaround and independent advice
  4. Simple to use
  5. No setup fee
  6. No long-term identification time and material contract required
  7. Money-back guarantee if the product has not provided any value BI work effort estimator

Since 2007, 110 global clients have purchased the product and satisfied with the results.

I believe that everybody has some kind of talent in them. No matter what it is everyone is able to do something better than some people. Be aware of your talent and make it be readable and understandable in around 10 seconds, why 10 seconds? In 2013 most of us have developed a short attention span main 4 reasons behind this is 1. Internet 2.Texting 3. Portable Music 4. Television

Here are some screenshots of the BI product: BI budget estimates BI Business rules BI effort estimator

Comments (10)

  • Justin L.

    Justin L.

    13 March 2013 at 00:21 |
    Agree, we must differentiate or possibly become extinct global economy is changing fast, always know your strength and weaknesses
  • Malcom McClelland

    Malcom McClelland

    13 March 2013 at 00:37 |
    Your article is eminently more practical since you explain and provide an example of value proposition - clarity is key
  • Mellissa Benvicini

    Mellissa Benvicini

    13 March 2013 at 05:16 |
    After I initially commented I appear to have clicked the -Notify
    me when new comments are added- checkbox and from now on whenever a comment is added I receive four emails with the same comment.
    There has to be a way you can remove me from that service?
    Thanks a lot nice post!
    • Alex Antonatos

      Alex Antonatos

      14 March 2013 at 11:35 |
      Hi Mellissa,
      I checked and it is a bug reported with Joomla 3 on the Joomla website, downloaded and installed the patch issue should be resolved.
      Thank you for reporting it
  • Noel Edgar

    Noel Edgar

    13 March 2013 at 07:06 |
    I do believe all the ideas you have introduced in your post about value proposition

    They are very convincing and will certainly work.
    Nonetheless, the posts are too short for starters.

    Could you please prolong them a little from next time?

    Thank you for the post.
  • Brian


    13 March 2013 at 10:22 |
    Alex great article you touch on some important points, help the customer understand the cost of their problem and I think buying decision should always have a clear vsalue proposition and not be a self serving piranha act , or to buy a service or product you really dont need.
  • Jonathan


    13 March 2013 at 15:34 |
    It's hard to find experienced people in this particular subject, however, you know what you're talking about!
  • Elana


    13 March 2013 at 20:16 |
    I absolutely love your blog.. Excellent colors & theme. Did you
    make this web site yourself? Please reply back as I'm wanting to create my own personal site and want to know where you got this from or exactly what the theme is called. Thanks!
    • Alex Antonatos

      Alex Antonatos

      14 March 2013 at 11:41 |
      Hi Elana,
      Thank you for your kind words, created the website during the christmas holiday: Technology used Joomla 3.0(Opensource), RDBMS : MySQL: Webserver OS : Linux CENTOS and have web services that poll different social and other sites.
  • Willie


    13 March 2013 at 20:32 |
    Hi to every body, it's my first pay a quick visit of this website; this web site carries remarkable and truly good data in support of readers.

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